FFOM matrix

AUTHOR

Deconstructing the present to better build the future

Better understand the current situation of your organization in its environment and improve your strategic planning. List the strengths and weaknesses internal to your organization as well as the opportunities and threats generated by your external environment. You will get a true picture of your organization and will be in a position to seize opportunities and maximize your strengths in the future.

This tool will allow you to develop effective strategies to achieve your goals. It can be used for your organization, competitors, or for a project.

You want to use the FFOM matrix for your project?

‍Download our practical and editable tool for free here!

‍

Fichier téléchargeable de la matrice FFOM

‍

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Taking care of your destination through a regenerative approach

Article that explores regenerative tourism from the perspective of a tourist destination and how to adapt to it.

Demystifying the use of digital traveller data

Destinations must compile and analyze data on current and potential visitors to their territory: issues, challenges and examples of good practices around the collection and management of customer data.

When 2 companies meet to discuss their shared challenges

TourScope and O Strategy, 2 similar non-competing companies, used the open forum method to be more creative in solving problems.

Tourism as a lever for reconnecting with the territory

Let's start by defining the socio-ecological transition and then let's continue with six levers that tourist organizations have at their disposal to promote reconnection to the territory and its inhabitants.