Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Tourism as a lever for reconnecting with the territory

Let's start by defining the socio-ecological transition and then let's continue with six levers that tourist organizations have at their disposal to promote reconnection to the territory and its inhabitants.

Maritime residents' 2020 travel intentions

Results of a survey conducted by Touriscope among residents of the Maritimes - Pandemic and travel behavior (travel intentions, budget, activities)

Lean Canvas

This tool makes it possible to verify the viability of a project on the market in a simple and visual way.

A successful survey in 5 steps

Strategic knowledge: Our advice for tourism organizations who want to conduct a successful survey in 5 steps.